The Top 3 Benefits of Having Targeted Instagram Followers
Wow, you have 100,000 followers on Instagram? That’s awesome, but are they targeted Instagram followers? This is the MOST important question to look at when studying other Instagram user’s pages as well as your own.
The quantity of the followers can only help so much. Although, eventually in order to turn followers into dollars, they will need to be targeted Instagram followers.
Here Are The Reasons Why Having Targeted Instagram Followers Is A Must:
Builds the Authority of Your Brand
What good is a page if the followers are not interested in what you are posting about or sharing. This issue arises a lot when people purchase fake followers on Instagram. They end up with a page saturated with bot, fake and untargeted followers that provide zero benefit to their page.
When you take the time to build your followers with users who are interested in what you have posting; it will reflect positively in the community and business world.
This positive affect will result in a lot more engagement among your targeted Instagram followers on your page.
Targeted Instagram Followers Allow You To Make A Lot More Money
As we talked about in previous blogs, there are many ways to earn money on Instagram. One of most lucrative ways is being an influencer and receiving brand deals.
This is how it works. Businesses will contact Instagram users with high followers to promote a service or product on their page.
Some influencers earn upwards of 7 figures per brand deal/post!
However, the methods that brand's use to find the right influencer is simple. After scoping out pages that are contenders for this deal, a brand will reach out to the influencer on Instagram or email and request to see their audience breakdown.
If they see an audience breakdown that is all over the place in follower location, age, gender (depending on the company) etc., you may either lose the deal to someone else, or the price you can charge can decrease.
Another way is using Instagram as a platform to drive traffic to your business website. If you have followers that are not targeted to your specific market and demographic, your results from advertising to your audience on Instagram will be underwhelming in performance and conversion.
It Gives You The Freedom To Convert Your Followers Into Fans
The dream scene on Instagram is having a lot of followers flock to your page, which allows you to use your personal branding abilities (content, Instagram stories, Instagram lives and networking) in order to turn them into fans.
If you look at any of the most successful social media business, brand or influencer what they do best is making a connection with their audience. This is what a targeted audience on Instagram will do for you.
If you have target Instagram followers, they will naturally share an interest in what you are producing on Instagram.
From there, the more you share your life, quality content and value with them, the more likely they are to turn into fans of yours or your business.
Once you have fans, anything on Instagram is possible.
There are many different ways to get targeted Instagram followers including the way my Instagram management services helps our client’s get the most targeted followers on any social media platform.
If you have questions about how you too can start or continue an Instagram page where your followers are built with people who care about what you are talking about, shoot me an email at chriscostello@spectsocial.com. I would love to hear from you! Let’s take your Instagram to the next level together.
Author Chris Costello
Chris Costello: Chris is the Chief Executive Officer and Founder at SpectSocial. Find him on Facebook @chris.costello.92