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Instagram Bio Ideas for 2020

Updated: Jul 19

Instagram Bio Ideas for 2020


A question we get here at SpectSocial from 70% of our new customers is “what should I put in my Instagram bio to attract new followers and customers?” or  “what are some good Instagram Bio Ideas for my niche?” In this blog, I will do my best to give as much free advice on Instagram bio ideas.



Your Instagram Bio is such an important factor to Instagram success. Besides your profile picture, it is the first thing a new follower will see when they visit your page.


If you don’t effectively give this viewer a clear idea of what your page is about, what it does or direction to click a link to visit a website, you are losing out on a lot of potential traction.  

Examples of Instagram Bio Ideas


I usually suggest when it comes to a business page and Instagram Bio Ideas is to describe your business. What is it about and what it represents.



If you are a marketing agency, post a small blurb about what you offer and what sets you apart. This could be something like “Offering best in market marketing and advertising to your business 24/7.”


This allows people to learn right off the bat that you are offering a service that will help potentially grow their page or business if they are ever looking for it.


Another example is if you are a blogger or photographer you might want to put a bio that highlights that you travel or take photos for a living and offer top quality content highlighting your work. This could mean putting “Photographer traveling the world and capturing life’s wonders.” This offers a creative and artsy touch to things.

Adding a Bio Link Is a Great Instagram Bio Idea to Help Skyrocket Results


Once you have the main body of your bio, you want to make sure that you are offering a link. Most likes are to a website, youtube, a blog etc that it is effectively put in your bio.



When you go into the edit profile of Instagram, you will be able to copy and paste your URL.



Once you have entered your URL hit save. When you view your profile you will see that the URL is shown on your profile. This alone will help increase website traffic 10X.


Another Instagram Bio Idea is to add a call to action for the new viewer. Adding this on your profile below the actual body and explainer section/text can increase traffic. This could mean:


If you are a clothing store and are offering a 20% discount during the summer months, you could put in your last sentence of your bio and an emoji arrow pointing down at your store link saying “Get 20% all Summer *insert arrow down emoji* .


This is going to clearly show that you are enticing people to go to your link and you describe that by clicking this link you are offering all visitors the potential of 20% off all summer long. This has shown to be a massive business boost because people will be more intrigued to want to see what you are selling if they know that you are having a discount or sale.

The Three Main Parts to All Instagram Bio Ideas


There are many different Instagram Bio Ideas out there but if you follow the framework I highlighted above:


  • Describe your page and what you offer

  • Add your website with a clean URL

  • Put a call to action as the last line of your bio pointing down at your link


You will automatically set yourself up for success. Especially if you use SpectSocial.com to help you drive traffic and engagement to your page. Watch the visitors and website traffic skyrocket.


If you would like some more tailored ideas for your bio send us a message through our SpectSocial! Our team of experts would love to be able to help you with some specific Instagram bio ideas that you can start using today!


You can find this on the lower left of your page.



Hope this helps!

Author Chris Costello Chris Costello: Chris is the Chief Executive Officer and Founder at SpectSocial. Find him on Facebook @chris.costello.92

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